- Understanding customer behavior and preferences.
- Improving marketing campaigns by analyzing traffic sources.
- Optimizing website design and user experience for higher conversions.
- Personalizing content and advertising based on user interests.
- Tracking campaign performance and measuring ROI.
- Website tracking helps you make data-driven decisions, enhance customer satisfaction, and drive growth.
- The dealer website writes user interaction data (e.g. clicks) into the Porsche Data Layer.
- Porsche Data Layer standardizes the way user interactions are tracked across all Porsche digital touchpoints.
- The tag manager translates and distributes data to the given technologies (e.g. Google Analytics).
- Google Tag Manager and consent management tools ensures that data flows only if the user consented to.
- Request your tag integration by filling out this ticket.
If you are interested in learning more about Google Analytics, follow the links below for more information.